Grand Ole Opry

OPRY NEWS

VIDEO: Opry Originals - The Shop On Broadway Opens in Downtown Nashville

Opry Originals: The Shop On Broadway recently opened in the heart of downtown Nashville’s famed Lower Broadway area at 300 Broadway.

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Inspired by a design concept the designers deem “Country Archeology,” the free-standing, 5,000 square-foot store will bring together the iconic roots of the Grand Ole Opry and country music’s contemporary culture in an eclectic collection of old and new, brought to life through media, graphic imagery, and re-claimed materials and finishes. Reminiscent of a market, the space will encourage hands-on interaction and invite guests to discover and take home their own piece of the Opry lifestyle.

The store will showcase an extensive line of lifestyle products including Opry-branded jeans, tops, and boots; gifts; local artisan merchandise; a new Opry Country Kitchen line of food products; dinnerware and home furnishings. The store will also feature entertainment including artist appearances and book/record signings as well as listening stations, photo opportunities, and a select food and beverage offering.

Included among the store’s apparel offerings will be an “Opry by Manuel” collection of jackets, shirts, and jeans designed exclusively for the Opry by legendary clothier Manuel, who has made an indelible mark on country music fashion for more than four decades.